General EmbossingEmbossing sample: Push

Embossing by Mcloone takes your identity to another level by turning the ordinary into extraordinary.  Embossing can be used to emphasize everything from text to special shapes, like embossing logos, which draws the viewer’s focus right where you want it to be.  Let our experts’ help you decide which embossing process is right for you.

What is embossing?

Embossing refers to the technique of creating a raised design or symbol for the purpose of emphasis or decoration.  Embossing is very common in daily life and seen on everything from official documents to credit cards.

At Mcloone, clamshell punch presses are used in combination with two sided (male-female) dies to emboss specific areas of your parts.  As the die comes together in the press, the height of areas you’ve selected increases between .010 and .013 inches creating the aforementioned emphasized look.

As with many of the specialty processes available from Mcloone, the reason for incorporating embossing can vary part to part.  Sometimes it becomes the perfect finishing touch on a display component or beer tacker, while other times it’s simply a method of creating a durable form of emphasis on an industrial custom nameplate.  No matter the case, Mcloone is here to guide you through the design phase making sure you get the custom look that best fits your application.


Because embossing impacts the substrate itself, there is nothing to wear off or deteriorate over time.  The decoration simply becomes as durable as the base substrate used to manufacture the part.  This inherent durability makes embossing a great choice for extreme environments where inks could fail over time.  Rest assured that even if the printed ink wears away over time, you’re always left with a readable part when choosing embossing.

Substrate Choices

Although generally thought of in the industrial label industry as a finishing process for metal, flexible materials also lend themselves to the benefits of embossing.  Often a clear overlaminate is added over the top of a part embossed on flexible material to protect the integrity of the embossed height and further enhance the three dimensional look.

In-House Tooling

With a full-service tool and die capability, Mcloone can produce hard tooling (blanking dies), as well as steel-rule and pierce dies in-house and in less time and cost than is available from outside shops.

  • 25,000+ piece die library
  • On-site tooling capability = lower costs
  • Flexible lead times
  • Quick response to sudden tooling changes

Die Specifics

Steel Rule Dies are best when you:

  • Have + or –  .015 tolerance
  • Need quicker turnaround for die production
  • Want low production costs

Blanking Dies are best when you:

  • Have + or – .005 tolerance
  • Utilize thick substrates
  • Need increased accuracy
  • Have products used by the medical or engineering industries

Embossing Applications

  • Display /Point of Purchase Signage
  • Industrial Labels & Tags
  • ADA Labeling
  • Business Cards / Invitations
  • Promotional Signage
  • Company Nameplates

Specialty Embossing

Blind Embossing

Blind embossing refers to the process of not relying on any printing or other decoration as a guide to create the embossed area.  The subtle beauty of blind embossing is what makes it a desirable option for customers looking to create visual interest simply by using the base substrate.  Often times you see blind embossing used on parts manufactured with premium substrates such as bright aluminum or anodized material to try and let the substrate take center stage.

Multi-Level Embossing

When intricate details or high levels of decoration are necessary it may be best to consider a sculpted die for your next project.  Sculpted dies produce various embossing heights on the same part creating details and dimension that just aren’t possible with standard embossing.  The most common example of this process seen in daily life would be coins (currency).  Sculpted dies are more difficult to produce and therefore as subject to higher tooling costs, but a fantastic option for any application benefiting from highly decorated details.


Debossing is very similar to regular embossing except that it creates an intriguing look by using depressions or indentations rather than raised impressions.  The intent with debossing is again to create visual interest and promote the urge to reach out and feel the part especially in a setting where there is competition for the viewer’s eye.

Contact us for your free quote!