Artwork Guidelines

E-mail attached file to:
(Include your company name, phone # and contact person)
We produce our artwork in Adobe Illustrator. For production purposes, we prefer VECTOR artwork whenever possible.
A vector image is lines or shapes mapped out mathematically rather than pixel-based, referred to as raster which when scaled larger becomes fuzzy. The advantage of vector-based images is that they never lose their quality despite the size of the image.

Preferred file formats

Adobe Illustrator CC (.ai, .eps, .ps, .pdf)
PhotoShop CC (.psd)

Other file formats will require redrawing of the artwork including

CorelDRAW X8 (.cdr)
All bitmap images including .tiff, .bmp, .jpg, .gif
Microsoft Office

Customer art check list

  • List all part dimensions (overall size, radius corners, holes, cutouts, etc).
  • Convert fonts to line art (curves, paths, outlines) to avoid any font discrepancies.
  • Send all fonts if you are unable to convert them to curves or outlines.
  • Specify required PMS colors and their locations. If you do not have a specific PMS color a mcloone standard will be used.
  • If white prints on the label, indicate the areas by either assigning a spot color or specifying the exact locations
  • Minimum line thickness .005”
  • Graphics kept a minimum of .045” from cut edges
  • Outer border minimum of .045”
  • Doming Requirements for the Art Department –
    o Minimum radius for both inside and outside curves is .062”
    o Minimum width of part that can be domed is .156”
  • Image must be saved at 100% scale.
  • Photoshop files – retain layers and do not flatten image (if possible).
  • Color and grayscale raster images (.jpg, .tif, .bmp, .gif) at 100% size should be at
    least 200 ppi. Black & white raster images should be 1200 ppi.
  • Document color mode and art saved as CMYK, RGB images will be converted to CMYK.
  • All images will be preflighted by our Art Dept. before deemed useable or not.

Questions, feel free to call our Art Dept. at 1-800-624-6641 x23260

Download this document here.