--- title: Bright Aluminum as Alternative to Chrome Plating description: Bright aluminum is a cost effective and durable alternative to chrome plating or anodizing processes for metal nameplates. image: https://www.mcloone.com/hubfs/peterbuilt.png --- ** 1-800-624-6641 [![mcloone_logo_nobox.png](https://www.mcloone.com/hs-fs/hubfs/mcloone_logo_nobox.png?width=285&name=mcloone_logo_nobox.png "mcloone_logo_nobox.png")](https://www.mcloone.com) - [Recent Posts](https://www.mcloone.com/blog) - [NAMEPLATES](https://blog.mcloone.com/tag/nameplates#topic#topic) - [ID PLATES](https://blog.mcloone.com/tag/id-plates#topic#topic) - [LABELS & OVERLAYS](https://blog.mcloone.com/tag/labels-and-overlays#topic#topic) # Bright Aluminum as Alternative to Chrome Plating ![](https://www.mcloone.com/hubfs/peterbuilt.png) - ** - ** - ** At least once a month I get asked by a customer for our brightest, mirror like aluminum finish. This typically means they are looking at some sort of bright anodize or chrome plating. Both processes leave the finished part with a high polish and mirror finish but is both expensive and not environmentally friendly.  [Aluminum is the metal of choice](https://www.mcloone.com/5-reasons-aluminum-is-metal-of-choice-for-nameplates-and-badges) for product designers looking for durable and strong nameplates, badges and ID plates. Product identification made from aluminum has value for a wide variety of applications in markets from sporting goods and heavy machinery to food service equipment and furniture.  This nameplate shows nicely how bright aluminum can be worked into nameplate design. The overall high gloss finish results in a highly reflective surface that is durable and will stand up to nearly any environment. This particular aluminum badge is designed for exterior application. ![high gloss aluminum as alternative to chrome plating process](https://www.mcloone.com/hs-fs/hubfs/peterbuilt.png?width=600&name=peterbuilt.png) Bright aluminum also gives you almost limitless decorating options. It can be used as a background color, border, or text. When used as an [accent against a low gloss background](https://www.mcloone.com/elevate-your-brand-with-embossed-aluminum), bright aluminum stand outs and appear brighter than it is. ### How Can We Help? Next time you’re designing a badge or trim, think about using aluminum rather than anodizing or chrome plating. Are you looking for ways to enhance and elevate your brand awareness but need some guidance? Our Customer Care and Sales teams are available to help work with you to find the right solution. [![5 Building Blocks for Metal Nameplate Design eBook by McLoone](https://no-cache.hubspot.com/cta/default/3841320/274cdfe4-21f8-4635-b6e6-262cd4649565.png)](https://cta-redirect.hubspot.com/cta/redirect/3841320/274cdfe4-21f8-4635-b6e6-262cd4649565) Tags: [Nameplates](https://www.mcloone.com/blog/tag/nameplates) ### Related Articles** ## [Color Approval: How Lighting, Substrates, and Environments Affect Color Accuracy](https://www.mcloone.com/blog/color-approval-lighting-substrates-environments) *( read )* Topics: [Process](https://www.mcloone.com/blog/tag/process), [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Processes](https://www.mcloone.com/blog/tag/processes), [ID Plates](https://www.mcloone.com/blog/tag/id-plates) ## [Why Product Identification Fails (and How to Prevent it)](https://www.mcloone.com/blog/why-product-identification-fails) *( read )* Topics: [Quality](https://www.mcloone.com/blog/tag/quality), [Embossing](https://www.mcloone.com/blog/tag/embossing), [Process](https://www.mcloone.com/blog/tag/process), [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Processes](https://www.mcloone.com/blog/tag/processes), [Adhesive](https://www.mcloone.com/blog/tag/adhesive), [ID Plates](https://www.mcloone.com/blog/tag/id-plates) ## [From the Inside Out: How Culture Drives Results](https://www.mcloone.com/blog/from-the-inside-out-2-second-leans) *( read )* Topics: [Quality](https://www.mcloone.com/blog/tag/quality), [Embossing](https://www.mcloone.com/blog/tag/embossing), [Process](https://www.mcloone.com/blog/tag/process), [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Processes](https://www.mcloone.com/blog/tag/processes), [Adhesive](https://www.mcloone.com/blog/tag/adhesive), [ID Plates](https://www.mcloone.com/blog/tag/id-plates) --- ## Ready for a quote? [![mcloone_logo_nobox_white.png](https://www.mcloone.com/hs-fs/hubfs/mcloone_logo_nobox_white.png?width=320&name=mcloone_logo_nobox_white.png "mcloone_logo_nobox_white.png")](https://www.mcloone.com) [Request samples](https://www.mcloone.com/request-samples) [Request a quote](https://www.mcloone.com/request-quote) [Upload artwork](https://www.mcloone.com/artwork) [Privacy Policy](https://www.mcloone.com/privacy-policy/) [Cookie Policy](https://www.mcloone.com/cookie-policy/) Do Not Sell or Share My Personal Information 75 Sumner Street, La Crosse, WI 54603 1-800-624-6641  [info@mcloone.com](mailto:info@mcloone,com) [** ** ](https://www.facebook.com/mcloonenameplates) [** ** ](https://www.linkedin.com/company/mcloone/) A [Clarion Safety Systems](https://www.clarionsafety.com) Business ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Seth Jacobson", "url" : "https://www.mcloone.com/blog/author/seth-jacobson" }, "dateModified" : "2025-12-09T18:05:01.753Z", "datePublished" : "2019-06-18T15:00:00.000Z", "headline" : "Bright Aluminum as Alternative to Chrome Plating", "image" : [ "https://www.mcloone.com/hubfs/peterbuilt.png" ], "mainEntityOfPage" : { "@id" : "https://www.mcloone.com/blog/bright-aluminum-as-alternative-to-chrome-plating", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.mcloone.com/hubfs/mcloone_logo-1.png" }, "name" : "McLoone Metal Graphics, Inc." } } ```