--- title: Contrasting Gloss Finish Elevates a Brand description: Incorporating an interesting finish or pattern into the background of your metal nameplate can be the exclamation point in promoting your brand. image: https://www.mcloone.com/hubfs/jackdaniels.jpg --- ** 1-800-624-6641 [![mcloone_logo_nobox.png](https://www.mcloone.com/hs-fs/hubfs/mcloone_logo_nobox.png?width=285&name=mcloone_logo_nobox.png "mcloone_logo_nobox.png")](https://www.mcloone.com) - [Recent Posts](https://www.mcloone.com/blog) - [NAMEPLATES](https://blog.mcloone.com/tag/nameplates#topic#topic) - [ID PLATES](https://blog.mcloone.com/tag/id-plates#topic#topic) - [LABELS & OVERLAYS](https://blog.mcloone.com/tag/labels-and-overlays#topic#topic) # Contrasting Gloss Finish Elevates a Brand ![](https://www.mcloone.com/hubfs/jackdaniels.jpg) - ** - ** - ** A nameplate can be more than just a placeholder for a company logo. When designed right, it can be the exclamation point in promoting your brand. Incorporating an interesting finish or pattern into the background of your metal nameplate is a great way to do this. ![contrasting gloss finish creates elegant pattern for brand recognition](https://www.mcloone.com/hs-fs/hubfs/jackdaniels.jpg?width=1080&name=jackdaniels.jpg) Take a look at this featured nameplate. A few design elements are brought together in this to really showcase the product as a premium purchase item.  - **Non-standard shape** - one of the first things that I pick up on when looking at this part is that there is a unique shape to the nameplate. The angled corners and push out of the bottom edge are interesting, giving an appearance of a beveled, crafted edge. - **Watermarked Graphic** - behind the embossed text is a subtle barrel graphic in a matte black finish to contrast with the high gloss, lacquered black background. - **Precise Linear Pattern** - taking the contrasting black on black finish with the watermark logo further, the top of the nameplate is accented with a line pattern. This flows nicely with the rest of the look of the part. - **High End Colors** - pairing black and gold is a common way to increase the perceived value of a product. In this case, the gold is low gloss and transparent so that it blends with the black, resulting in subtle and elegant showcasing of the brand. Taking a good look at all of these pieces of the nameplate design, you should see that they work together. A nice looking nameplate could be achieved using just a couple of these elements - say the non-standard shape and color options. The elements that really make this stand out to me, however, are the inclusion of a custom graphic paired with an interesting pattern into the background. The resulting look elevates the brand and matches with a premium price point.  ### How Can We Help? Designing nameplates and labels to stand out in the market does not need to be a source of frustration. Let us help identify options that enhance your product identification with attractive finishes. We're ready.   [![New call-to-action](https://no-cache.hubspot.com/cta/default/3841320/a312a931-4ac2-4aeb-9a81-5a2c99fca559.png)](https://cta-redirect.hubspot.com/cta/redirect/3841320/a312a931-4ac2-4aeb-9a81-5a2c99fca559) Tags: [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Promotional Products](https://www.mcloone.com/blog/tag/promotional-products), [Patterns and Finishes](https://www.mcloone.com/blog/tag/patterns-and-finishes) ### Related Articles** ## [Color Approval: How Lighting, Substrates, and Environments Affect Color Accuracy](https://www.mcloone.com/blog/color-approval-lighting-substrates-environments) *( read )* Topics: [Process](https://www.mcloone.com/blog/tag/process), [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Processes](https://www.mcloone.com/blog/tag/processes), [ID Plates](https://www.mcloone.com/blog/tag/id-plates) ## [Why Product Identification Fails (and How to Prevent it)](https://www.mcloone.com/blog/why-product-identification-fails) *( read )* Topics: [Quality](https://www.mcloone.com/blog/tag/quality), [Embossing](https://www.mcloone.com/blog/tag/embossing), [Process](https://www.mcloone.com/blog/tag/process), [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Processes](https://www.mcloone.com/blog/tag/processes), [Adhesive](https://www.mcloone.com/blog/tag/adhesive), [ID Plates](https://www.mcloone.com/blog/tag/id-plates) ## [From the Inside Out: How Culture Drives Results](https://www.mcloone.com/blog/from-the-inside-out-2-second-leans) *( read )* Topics: [Quality](https://www.mcloone.com/blog/tag/quality), [Embossing](https://www.mcloone.com/blog/tag/embossing), [Process](https://www.mcloone.com/blog/tag/process), [Nameplates](https://www.mcloone.com/blog/tag/nameplates), [Processes](https://www.mcloone.com/blog/tag/processes), [Adhesive](https://www.mcloone.com/blog/tag/adhesive), [ID Plates](https://www.mcloone.com/blog/tag/id-plates) --- ## Ready for a quote? [![mcloone_logo_nobox_white.png](https://www.mcloone.com/hs-fs/hubfs/mcloone_logo_nobox_white.png?width=320&name=mcloone_logo_nobox_white.png "mcloone_logo_nobox_white.png")](https://www.mcloone.com) [Request samples](https://www.mcloone.com/request-samples) [Request a quote](https://www.mcloone.com/request-quote) [Upload artwork](https://www.mcloone.com/artwork) [Privacy Policy](https://www.mcloone.com/privacy-policy/) [Cookie Policy](https://www.mcloone.com/cookie-policy/) Do Not Sell or Share My Personal Information 75 Sumner Street, La Crosse, WI 54603 1-800-624-6641  [info@mcloone.com](mailto:info@mcloone,com) [** ** ](https://www.facebook.com/mcloonenameplates) [** ** ](https://www.linkedin.com/company/mcloone/) A [Clarion Safety Systems](https://www.clarionsafety.com) Business ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vicky Bowie", "url" : "https://www.mcloone.com/blog/author/vicky-bowie" }, "dateModified" : "2025-12-09T18:05:27.030Z", "datePublished" : "2018-10-16T15:00:00.000Z", "headline" : "Contrasting Gloss Finish Elevates a Brand", "image" : [ "https://www.mcloone.com/hubfs/jackdaniels.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.mcloone.com/blog/contrasting-gloss-finish-elevates-a-brand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.mcloone.com/hubfs/mcloone_logo-1.png" }, "name" : "McLoone Metal Graphics, Inc." } } ```