Is your wine label changing the flavor for your customer?
We all know that there is plenty of thought that goes into the design of the label on a wine bottle. However, David Schuemann, author of a new book entitled 99 Bottles of Wine, told NPR that it’s as much about tricking customers into thinking a bottle is worth more than it actually is as [...]
Simple Green uses label, embossing to communicate product benefits
When Simple Green cleaning products were developed in 1979, Bruce FaBrizio and his father were working to perfect a product that was not-toxic, non-flammable and non-abrasive. Now, nearly 35 years later, more than $3 million has been spent to ensure that Simple Green makes the best, most environmental household cleaning product on the market. Rebranding Simple [...]
Why doesn’t alcohol have nutritional labels?
It seems that everyone is becoming more and more aware about what they are putting in their bodies. There are hundreds of different diets floating around that tell us to avoid this or eat only that, and nutrition labels are an extremely important tool to determine what is good for us and what isn’t. So, [...]