Trusted Experience. Proven Results.

For over 70 years, McLoone has been a trusted U.S. Manufacturer of custom metal and plastic nameplates, labels, and overlays for leading OEMs around the world. To better serve our customers across North American, we're expanding with a dedicated local representative in Mexico, making it easier for manufacturers to get the durable, high-quality identification products they need - supported by responsive, in-person service.

Combining creativity with technical precision, we design and produce high-quality product identification - from rapid prototyping to full production. Our customer service, design, and engineering teams bring passion and precision to every project, backed by cutting-edge screen printing and digital technologies. Whether you're enhancing your brand with a distinctive metal nameplate or relying on the longevity of an industrial label, our manufacturing expertise and consistent performance make us a preferred supplier to customers across North America.

Meet your local contact, Juan Carlos Rosales.

Dependable U.S. Manufacturing

All Products are made in our La Crosse, Wisconsin facility under ISO-Certified quality systems.

Short Lead Times & Reliable Delivery

Streamlined cross-border logistics ensure timely shipments and simplified coordination.

Value-Added Services

Blind proofing, inventory management, kitting, and multi-location shipping help you reduce costs and improve efficiency.

Local Presence in Mexico

Our Sales Representative is based in Mexico and can meet with you onsite to understand your needs and provide fast, personal support.

Bilingual Communication

Clear, responsive communication in Spanish or English. No barriers, no confusion.

Collaborative Technical Support

Our customer service and engineering teams work closely with you to ensure materials, finishes, and attachment methods meet your performance requirements.

Critical Communication with ID Plates

Medical Testing & Equipment | Industrial Equipment | Mining & Construction Equipment | Oil & Gas Equipment

Mark your equipment and products for proper use and maintenance.

Opt for a metal data or ID plate that will remain legible for as long as the equipment is in use, displaying important information such as voltage, pressure and temperature ratings. Be able to confidently ensure your plates will withstand exposure to harsh environments, temperature extremes and corrosive conditions.

Download our Free eBook, ID Plates: Application and Design

Featured Blog Posts on ID Plates

Brand Building Nameplates

Automotive Aftermarket | Recreational Equipment | Restaurant Equipment | Truck Boxes & Trailers

Custom aluminum nameplates and labels reinforce a brand strategy, get noticed in the market and stand out from the competition.

A metal nameplate is more than just a sticker that shows a logo. It builds credibility, brand recognition and indicates value. We've been trusted by OEMs in every industry to produce and deliver high quality product identification for over 70 years, within budget, on time, and surpassing expectations.

Download our Free eBook: Is Your Product Identification Effective?

Download our Free eBook: Metal Nameplates that Stand Out

Featured Blog Posts for Nameplates

Inventory Tracking with Serialization

Electronics | Medical Testing & Equipment | Appliances | Transportation & Heavy Equipment

Scannable codes, serialization, and bar codes configured to your specifications.

A reliable way for you to track, manage, and protect your equipment, tools, and inventory. By incorporating features like barcodes, QR codes, or serial numbering, these durable tags improve security, streamline maintenance, and reduce costly losses or downtime. Maintain control and accountability across all your operations.

Download our Free eBook, ID Plates: Application and Design

Featured Blog Posts on Serialization

Metal or Plastic Labels & Overlays

Medical Instruments | Laboratory Equipment | Electronic Equipment & Devices | Home & Professional Appliances

Found on equipment across all industries and products, with both indoor and outdoor applications.

We have a diverse selection of material options from plastic to metal, and a variety of customizations like patterns and textures or embossing. Take advantage of our custom engineering to suit every industry or application.

Download our Free eBook: Heavy Duty Plastic Labels and Overlays

Download our Free eBook: Metal Panel Overlay and Trim Guide

Featured Blog Posts for Labels & Graphic Overlays

Your Local Contact

Juan Carlos Rosales

Juan Carlos brings more than 20 years of experience in the nameplate and labeling industry, working with customers across Mexico, Latin America, and beyond. Here at McLoone, he manages regional accounts and supports companies with operations and headquarters in North America and Europe. His extensive industry knowledge and customer-focused approach help businesses find durable, high-quality identification solutions that strengthen their brands and operations.

As an Industrial Engineering graduate, fluent in Spanish, English and French, Juan Carlos is passionate about building strong customer relationships and developing new business across the industrial, automotive, appliance, medical, and aerospace sectors.

Juan Carlos is originally from Mexico City but now lives in Aguascalientes City, Mexico with his is wife and 10 year old son. He enjoys spending time with his family, playing baseball, traveling, salsa dancing, reading a good book, and cooking his son's favorite breakfasts and dinners.

If you're interested in starting a conversation with Juan Carlos, you can email him at rosalesj@mcloone.com

Custom Product Identification

Nameplates | ID Plates | Overlays | Labels